Dick Slootweg (left) and Piet Smit (right) at the launch of their new concept.
Poiesz en Bid food bring their expertise together under one recognizable concept: Smakeluk. With this joining of forces, they offer a complete and flexible range for healthcare, from groceries and wholesale products to freshly prepared meals.
Two established names in retail and food service join forces to offer the healthcare market in the Northern Netherlands a complete concept with a personal and regional range.
“The healthcare market is changing and requires more customization and flexibility,” says Piet Smit, general manager of Poiesz. “We share the ambition for a personal and regional offer. By combining our knowledge and networks, we make it easier for healthcare institutions to put together an assortment that really meets their needs,” says Dick Slootweg, general manager of Bidfood Nederland.
Local, wide range
Smakeluk brings together the best of both worlds: the trusted products of the local supermarket Poiesz, the certainty of a national wholesaler, Bidfood and fresh meals from Drachten. All this with a strong regional focus, short lines and personal contact.
Flexible and future-proof
Whether it concerns small-scale housing, elderly care or hospitals, Smakeluk offers a modular approach that meets the needs of healthcare today and tomorrow. “Our combined strength enables us to respond more quickly to changes and be a reliable partner for healthcare organisations in the North,” says Dick Slootweg, general manager of Bidfood.