Donovan's has been a household name in Groningen for more than eight years now. Rumors had been circulating for some time that a larger location had been found and now the time has come. From November 1, 2017, hospitality entrepreneur Donovan and his wife Elsbeth Maduro can fully focus on the move of Donovan's to a new and no less than four times larger location. The location, they say, is ideal to take the concept of Donovan's to a higher level and with it the Peperstraat.
Open atmosphere as a basis
“We want to offer a nightlife that is attractive to everyone who loves our music, regardless of origin, religion or sexual preference. Our audience is wonderfully diverse and the only thing everyone has in common is that they want to have a pleasant evening. It is this cozy open atmosphere that forms the basis for every development at Donovan's.” Thus, the proprietor.
Time to expand
Donovan had been looking for a larger location for a long time, because it soon became clear that the current place was too small for the number of people who wanted to come. “We've heard so many times that we're too busy, too small, and it's time to expand. And now you can!" says Donovan with a laugh. "And luckily we don't go far so people will have no problem finding us."
Both entrepreneurs are a bit secretive about what exactly it will be…
Change drastically
The new Donovan's will move into Peperstraat 15, where De Kar used to be, which closed its doors earlier this year. “We will retain and even emphasize the beautiful characteristic elements of the building, but otherwise the appearance and the interior will change drastically. We only have two months for this, so that will be a lot of stress," says the optimistic Elsbeth. Moreover, the current location will accommodate a completely different concept in a new jacket. Both entrepreneurs are a bit secretive about what exactly it will be, but anyone who loves to sing will definitely want to be here!