You want to use paid music services such as Spotify, Last.fm and Apple Music in your hospitality business. Is that allowed?
No, you are not allowed to use Spotify in your business. Spotify's terms of use state that the Spotify Service and the content offered are owned by Spotify or its licensee. So your Spotify subscription is for private use only. Also services such as Last.fm, Nokia Comes With Music and Apple Music, you are not allowed to use for business applications at the moment.
Buma/Sena?
The business use of Spotify is completely independent of the fees you have to pay Buma and/or Sena for playing protected music. In short: even if you pay Buma and/or Sena for music rights, you may not use Spotify for commercial purposes.
Tip! KHN Music
There is an increasing demand for an affordable and reliable alternative to protected background music. That is why KHN has developed a rights-inclusive streaming music service exclusively for members for only € 14,95 per month. View on khnmusic.nl to listen to a demo or to immediately take out a subscription.
Source: KHN.nl