A new trend has blown over from Spain in the wine world: blue wine, pure nature. While opinions are divided and the wine is initially compared to sports drinks or windshield washer fluid, speculation is circulating whether this will be the terrace trend of 2016.
Various catering experts tip the blue wine as the new terrace trend for this summer. It looks spectacular, is pure nature and the wine tastes good.
Reviews
Entrepreneur Remco Moll, owner of Grand Café 7080 in Almere: “Everyone is talking about it.” He mentions that 15% of the wine he now sells consists of the trendy blue variety.
Importer Vincent Janssen of wine trade Wijny says that the drink in question under the name 'Passion Blue Chardonnay' has been shipped out with pallets at the same time in recent weeks. Beach bars, cafes and even wellness centers come with orders. “We also had to get used to the idea, but that color appears to have real added value for people. It just looks fat. And the wine is good too.”
Surprise
Importer Janssen explains that the blue wine plays with the brain. “He misleads you. You expect super sweet, because it looks more like a sports drink than wine. But then you taste and you get a dry chardonnay, very aromatic. That surprise works.”
The color is created by mixing white and blue grapes. A natural dye from the skin of blue grapes, anthocyanin, ensures that the white wine transforms into blue. Anthocyanin is therefore a natural coloring agent and, for example, also gives red cabbage its specific purple-red color. “Pure nature, then. We have to explain that to everyone. It's nothing chemical." According to Janssen.
trend?
In Spain, the blue wine is already an emerging hit; two Spanish brands are now available that want to market themselves in the Netherlands: Gïk and the Blue Passion Chardonnay. Whether it will actually be a hit on the Dutch terrace is still in doubt.
According to Remco Moll, especially the 'hip people over 25' like to drink blue wine. “He is curious, he dares to try. Now the question is whether they will continue to order it, or whether it turns out to be a gimmick that we will forget next year. Only time can tell.”
Via Het Parool and DvhN
Photos: Facebook Gik