In Groningen the average price for a round is € 22,55, an increase of 1,6% compared to the previous year. Zwolle is the cheapest terrace city in the Netherlands this year. The average price for a round of drinks on the terrace in Zwolle is € 21,00, which is 2,4% higher than last year.
The national terrace price has risen on average this year by 2,2% to € 22,10. Amsterdam is once again the most expensive terrace city in the Netherlands. These results come from the annual terrace survey by Van Spronsen & Partners catering advice.
The annual inventory of the price for a round on the terrace (2 coffee, 2 soda, 2 beer, and 2 rosé) shows that Amsterdam is the most expensive terrace city for the third year in a row. A round there costs € 24,25. This is not surprising given that property and rental prices here are significantly higher than elsewhere in the country. The city is followed in the ranking by The Hague and 's-Hertogenbosch, both cities rose by one place this year. Haarlem and Groningen close the top five.
Buying & selling prices of beer increasingly skewed
Research has shown that, as in previous years, the increase in the purchase price is not fully passed on to Dutch consumers. The purchase price of beer rose by approximately 3,7% last year. The catering entrepreneurs increased the price for a whistle by 2,1%. Over the past five years, the purchase price of beer has even increased by 21,5%, while on average the price has only increased by 10,5% in the catering industry.
Risers & Fallers
In Nijmegen, from 2011 to 2014 still the cheapest terrace city in the Netherlands, prices rose the fastest this year with 8,4%. The price (€ 22,25) is therefore just above the national average. The city rises 9 places in the ranking to 9th place. Other climbers are Almere and The Hague. Here prices rose by 4,9% and 4,3% respectively compared to last year. The strongest decliners are the cities of Eindhoven, Leiden and Tilburg. Although prices also rose here, these cities fell by 3 places in the ranking.
The cheapest cities
A round on the terrace in Zwolle costs € 3,25 less than in Amsterdam. Especially lovers of a glass of rosé can best go to Zwolle, where the average price is € 3,50. Breda has the cheapest non-alcoholic drinks in the Netherlands, a coffee and soft drink here cost €2,21 and €2,29 respectively. If you prefer the traditional whistle, it is best to go to Almere (€2,36).
Terrace purchasing power again lowest in Groningen
For the study, the “terrace purchasing power” is determined annually by comparing the average disposable income of the inhabitants against the terrace prices. Just like last year, the residents of the city of Groningen have the lowest terrace purchasing power each month with 19,3 rounds and Breda has the highest terrace purchasing power with an average of 24 rounds per week. The city is followed by Utrecht, where residents can order an average of 23,2 rounds per week. The average “terrace buying power” over all measured cities is 21,5 rounds per week.
Trends on the terrace
Cocktails are mentioned as the emerging trend on the terrace this year. Another trend emerging
Continuing this year on all terraces are the specialty beers, especially the Weizen and Rosé beers.
Nearly all (99%) companies surveyed sell Radler. The price for a Radler rose slightly
to an average of €3,36 (+2,4%). The homemade lemonades and iced teas will also be made this year
donated a lot. These drinks are relatively cheap in terms of purchase and can be made to your own taste
are donated, this makes the products unique per company.