The thirteenth edition of Horeca Xperience, the leading event for hospitality entrepreneurs, suppliers, and hospitality professionals, will take place at a new location this year: Martiniplaza Groningen. After successful years at the Martinikerk, the event has outgrown its current location. The move means more space, more modern facilities, and parking right outside.
On Monday, September 29, 2025, from 12:00 PM to 19:00 PM, Martiniplaza will open its doors for a day full of inspiration, innovation, and experiences in the hospitality industry.
Why you shouldn't miss this
- Discover the latest products, trends, and innovations in food, beverages, technology, sustainability, and services.
- Be inspired by seminars on topics such as AI for sustainable hospitality, circular initiatives, labor market strategies and more.
- Experience the excitement of professional competitions: Ready Cook (cooking competition) and the KHN Tap Competitions.
- Networking is key – meet suppliers, fellow entrepreneurs, experts, and exhibitors who share their stories.
- New this year: the Hospitality Heroes Square, with attention to personnel, training, subsidies and cooperation in the hospitality labor market.
- Also New! Sustainability in the spotlight: on the Green Innovation Square see circular solutions, local initiatives and smart innovations for the hospitality industry.
Program highlights
Below is a selection of what you can expect:
| Time | Location / Square | Activity / Theme |
|---|---|---|
| 12:30 – 13:30 | Green Innovation Square | seminar: Work, education & prospects |
| 13:00 – 15:00 | Topsport Lounge | KHN Member Lunch |
| 13:00 – 18:15 | Updated 5323 | Ready Cook (cooking competition) |
| 14:00 – 15:00 | Green Innovation Square | seminar: AI for Sustainable Hospitality |
| 15:15 – 15:45 | Green Innovation Square | Wadden Group Foundation & regional products |
| 16:00 – 16:30 | Green Innovation Square | Launch of GIPPI World + pitch innovative concepts |
| 16:40 – 17:20 | Green Innovation Square | Circular 30 minutes – residual flows & reuse |
| 17:30 – 18:00 | Green Innovation Square | Food innovations and taste surprises |
| 18:10 – 18:30 | Green Innovation Square | Sustainable Business Ecosystem – panel discussion |
| 17:00 – 20:00 | Brasserie Loeks | Tapping competitions (provincial preliminary round) |
| 20:00 – 23:00 | Brasserie Loeks | Afterparty with DJ Humbert Tutuarima |
Watch the full version here: Programme
All seminars are free to attend, but there are a limited number of places available (first come, first served).
Meet catering exhibitors & partners
- Wholesale & food service: Bid food, Scheerder Drinks / VHC ActiFood
- Beverage producers and importers: Heineken, Graansilo Bier, various beer, wine and spirit brands
- Innovators & sustainability partners: Circular Emmer Project, Green Choice, Wadden Group Foundation, GIPPI, Circular Groningen
- Hospitality and training partners: Culinary School Groningen, KHN, SVO Food Training
- Technology & service: TechnoHoreca, stand construction & event partners: 2Join, AI specialist Clever AI
Check out the: Map
Practical information
- Location: Martiniplaza Groningen, Leonard Springerlaan 2, 9727 KB Groningen.
- Parking: 600 parking spaces at the main entrance (costs: €2,50/hour, max. €17,50 per day).
- Public transport: walking distance from Groningen train station or bus line 19 towards Hoornsemeer.
- Admission: Tickets are available through the official website; promotional codes (free admission) are available from exhibitors.
<strong> More info: </strong> www.hoxp.nl
